Pet Scale Feeder:
Intelligent Weight Tracking & Feeding Recommendations for Your Pet
03/2021 - 06/2021
In recent years, the issue of pet obesity has become increasingly evident.
In the UK, more than 62% of households own a pet, most of these pets are dogs and cats.*
59% of dogs and 61% of cats were classified as overweight or having obesity in 2022.**
* Data from Petfoodindustry
** Data from 2022 STATE OF U.S. PET OBESITY REPORT
Pet obesity can lead to a range of health
Obese dogs have shortened life spans, reduced quality of life and higher frequencies of some important conditions including arthritis, breathing problems, heart disease, diabetes and certain types of cancer.*
*Data from the Royal Veterinary College (RVC)
After interviewing several pet owners, I have developed the persona for this product：
Through observation, I learned about their lighting, buttons, structure, materials, and other designs. These design details gave me a better understanding of the product.
A weighing pad with adjustable length.
Using barrier structures to restrict
the pet's position on the product.
Using lights to display product’s status.
Using a mobile app to achieve additional interactive features.
The design of Plan A is overly restrictive for pets; the space allotted for pet activity is insufficient, and the button placement is not ergonomically sound.
Therefore, it has been rejected.
Plan B addresses the issues present in Plan A by modifying the product's overall shape and paying more attention to its detailed features.
Therefore, I selected Plan B as the final design.
After testing with a cardboard prototype for my friend's small pet dog, the puppy was very willing and comfortably stood on the product's weighing scale to eat. This indicates that the product size is appropriate.